Let's bring your idea to life

tbd is a design and low-code development agency that works alongside first-time and seasoned founders to build exceptional products in 6-8 weeks

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the process.

If you're like most tech founders, you prioritize design so you can get something in front of potential customers as soon as possible. Unfortunately, this strategy will lead to repeated cycles of redesigning and rebuilding, which will maximize your building time and minimize your bank account—the kiss of death for startups.

In reality, the best way to go fast is to start slow. (Just bear with me…)

01

UX DESIGN

Every software project should begin with user experience (UX) design because you need to deeply understand the who, what, how, and why of your product before addressing its design.

Deliverable: Flow maps of your user's journey through the software

02

UI DESIGN

Now that you've nailed down what your solution does, who your users are, and how they will interact with your product, you can start on user interface (UI) design, which encompasses the look and feel of your product.

Deliverable: Style guide and wireframes

03

DEVELOPMENT

This phase brings UX and UI together to create a usable software product. Think of development like combining your logical left brain (UX) and your creative right brain (UI) to create a functioning whole.

Deliverable: Usable product

the why.

Trusting someone to bring your idea to life and help you release it into the world is hard. So why should you trust tbd to join you on your founder journey?

Who is behind tbd?

tbd was started by me—Ansley Fender. I'm a mom to two humans and two pups, I'm fueled by coffee, and my hobbies are building LEGO, reading, and hiking.

I've been where you are.

Over the past decade as an entrepreneur, I've made countless mistakes, and now I use that hard-won knowledge to help founders like yourself avoid the same pitfalls.

I think "move fast and break things" is garbage advice.

Yes, speed is important, but I've found that the "thing" being broken is usually mental health. For me, working with founders involves caring for the whole person—the personal and the professional. It's my job to make sure you not only love the product we've built together, but that you're set up for success post-launch.

I know what it's like to be a non-technical founder.

When I launched my first startup, I was a non-technical founder with no money to hire a developer, so I had to figure it out. Because of this, I know where the knowledge gaps are and how to make dev make sense to someone who hasn’t (yet) learned how to think like a computer.

I love it.

Pulling an idea out of someone’s head bit by bit and watching it grow from concept —> words —> flow maps —> wireframes —> a usable product is what gets me out of bed in the morning. I especially love doing this for consultants and other professionals who are looking to innovate in their industry but don’t (yet) have the skills to build their product.